© 2016 Blackwood Hospitality

NEW YORK

1460 Broadway

Suite 11030

New York, NY 10036

LOS ANGELES

8623 Melrose Ave.

West Hollywood, CA 90069

 +1 716 562 8144

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HUDSON VALLEY

2517 Route 44
Suite 11-202
Salt Point, NY 12578

 NEW YORK CITY • LOS ANGELES • HUDSON VALLEY

LEADERSHIP TEAM

ANDRE NEYREY

PRESIDENT / CEO

Hospitality expert & entrepreneur Andre Neyrey is the founder and leading advisor, developer and deft-risk mitigator at Blackwood Hospitality. After earning a degree in Hotel and Restaurant Management from the University of New Orleans, Andre worked as an Area Director for the highly successful national chains Steak and Ale and Popeye's.

 

In 1992, Andre moved to Los Angeles and joined Johnnie's NY Pizzeria. His qualifications and expertise proved invaluable to the growth and success of the company, and within one year, he was promoted to Vice President of Operations. It's no wonder - he managed to successfully lower overall food costs, develop the company's infrastructure, implement controls to insure product consistency, and initiate employee training manuals. By January 1996, Andre was appointed President and CEO.

 

After overseeing the sale and transition to an investment group of Johnnie’s NY Pizzeria, and impassioned by his involvement with some of the hottest restaurant projects in LA like Jones Hollywood and El Dorado, Andre started his own restaurant consulting firm. One of Andre's many projects included the initial concept creation and design development of Rix Supper Club. He also consulted for Voda, a vodka and caviar bar, for all phases of kitchen layout, purchasing, and the hiring and training of all kitchen staff. Andre also demonstrated his creativity at O2, Woody Harrelson's oxygen bar on Sunset Boulevard, where he was responsible for all development phases, including design, construction and opening operations. Furthermore, from 2003 to 2006, Andre was the CEO of Jaxx, a three-story homage to 1970s rock'n’roll located on the Sunset Strip.


With the success of his original business model in California, Andre founded Blackwood Hospitality in New York City, where he now resides. As demonstrated by his extensive résumé, the hospitality industry is Andre's passion and it shows in his projects,  the relationships he has with his clients and the vast amount of experience he shares with them. He knows first-hand the challenges and the joys of owning and operating a restaurant, and views his job as a partnership with his clients in their journey. In addition to what Andre brings to the table, the talented team he has built at Blackwood Hospitality possesses his same commitment and enthusiasm for this industry, and mostly importantly for their clients.

REZA ROOHI

MANAGING DIRECTOR

-WEST COAST

Reza Roohi leads a self-described revolution against the commonplace and expected” in his role as a hospitality entrepreneur and operator; he pursues this same zeal with the opening of Tiger Beverly Hills with partner Luis DeCasas. Directing the operations, management and expansion of all Roohi Enterprises Management Company properties is just one element of this nightlife mavericks duties. His passion and proficiency also extend to the crea

tion and execution of an overarching vision and experience for

each destination.

 

From sourcing locations to potential acquisitions, from envisioning marketing and promotional campaigns to maintaining invaluable personal relationships with key clientele, Roohis tireless efforts drive his properties’ financial performance and cultural prominence. Strategic community involvement, sound financial practices, pioneering operations methods and an ability to integrate complex technology into the process are additional Roohi signatures.

 

Roohi brings champion-caliber experience in management, operations and partnership structuring to both Roohi Enterprises Management Co. and Monarchy Hospitality Group. Roohi started his hospitality career in Atlanta, where he propelled the success of several Atlanta nightspots; while managing the citys famous Limelight nightclub for the notorious impresariPeter Gatien, Roohi generated $12 million in annual sales.

Roohi then served as Co-founder and President of SBE Restaurant Group, which he created when he met and partnered with Sam Nazarian. Roohis contributions to the growth and success of SBE paved the way for the groups market dominance and acclaimed trend-setting status. He also directed pre-opening and management operations for some of the countrymost celebrated nightspots, including Beverly Hills Sanctuary (a partnership with celebrities

Pamela Anderson, Brett Michaels, and Costas Mandylor), Odessa in Laguna Beach (with former Lakers star Norm Nixon and Academy Award® winner Denzel Washington), and the acclaimed SBE brands Area, Privilege, Hyde Lounge and Katsuya Brentwood, a $6 million concept he created by joining the forces of world renowned architect and designer Philippe Starch and Zagat-leading executive chef Katsuya Uechi. On Roohis watch, SBE properties individually

boasted annual sales ranging from $4 million to $20 million.

In 2007, Roohi partnered with Vinny Laresca and Chuck Pacheco to open Villa Lounge in West Hollywood with a stellar client list that boasts the likes of Leonardo DiCaprio, Kevin Connelly, Mark Wahlberg, Prince and Mick Jagger. It continues its appeal to this day.

 

Under Monarchy Hospitality Group, Roohi has partnered with Luis DeCasas to open Tiger, a post-Asianrestaurant that takes contemporary Japanese cuisine to the next level. With plans to

grow internationally, Roohi continually explores new frontiers and varieties of alternative venues. Encompassing mainstream trends, his brand of experience will be something anyone in almost every major destination city will encounter.

Prior to commencing his stellar career in the hospitality industry,

Roohi ranked as one of the top professional fighters in the world, joining the Professional Karate Association upon his arrival in the United States in 1977. Roohi was rated tenth in the world. He went onto an undefeated record of 22-0 over a seven-year, undefeated professional boxing career, shifting seamlessly between the light-middleweight to light-heavyweight division over fourteen fights.

STEPHAN FERNANDEZ

OPERATIONS MANAGER

-WEST COAST

Stephan Fernandez is a native Californian with almost 20 years of restaurant and hotel experience. He started his career at Johnnie's NY Pizzeria, where he was the Area Manager for the 10-unit chain in Los Angeles. He then worked for the SBE hot spots group as an Operations Manager for several restaurants, including Yu Restaurant and HydeLounge Stephan was later the Food and Beverage Opening Manager at world renowned Hotel Casa Del Mar, and while under his supervision, the hotel was accredited as "one of the leading hotels in the world" during the first year of operation. Over the years and as part of his duties, Stephan has developed great hiring skills. He appointed front and back of house staff in all disciplines including culinary positions, directors of catering and sales, financial controllers, human resources managers and bartenders. He has also developed training and operations manuals for various venues. Member of the California Restaurant Association, Stephan currently resides in Los Angeles and is the Operations Director for Villa Lounge, where once again, his strongest asset of VIP customer relation is on display with celebrities and A-listers.

CONSULTANTS

Blackwood Hospitality has numerous experienced consultants we assign to projects depending on style, cuisine, client needs and expertise. Each project has a full team dedicated from concept to opening.

 

In addition we have a database of full time/part time employees for our clients to hire for their locations. We can also arrange and manage the interview process, hiring and training. 

FRONT OF HOUSE STAFF

Managers, Servers, Runners, Hosts, etc.

BACK OF HOUSE STAFF

Chefs, Sous Chefs, Line Cooks, Pastry Chefs, Expeditors, Dishwashers etc.

 

BAR STAFF

Mixologists, Bartenders, Bar Backs, Sommeliers, etc. 

WHO WE ARE

Blackwood Hospitality is a full-service consulting and advisory firm providing innovative and strategic counsel to the hospitality industry at large in NYC.

 

Specializing in restaurant and hotel openings along with turnarounds for struggling or financially distressed operations, our expertise is wide ranging and includes concept development, food and beverage strategies, menu development, real estate brokerage, restaurant design and construction, operational procedures, marketing, and staff training.

WHAT WE DO

With over 60 years of collective experience, we leverage our resources and experience to help our clients create value and mitigate risk while recognizing each individual business’ unique perspective and hospitality experience they want to create.

 

Our exceptional team of seasoned restaurant professionals, former owners, restaurant brokers, executive chefs, bar managers, general managers, marketing experts, and graphic designers have decades of experience in their respective fields, allowing them to bring fresh, informed ideas to our clients’ tables and help bring to life or revive sustainable brands that drive bottom line performance.

HOW WE WORK

If it's our client's first venture, we act as a shepherd, guiding them through the terrain of opening their first restaurant. If a client faces a distressed situation, we offer objective analysis, feedback, and solutions concerning the strengths and weaknesses of front and back of house operations, menu, and marketing strategy. 

 

At Blackwood Hospitality, we have an unwavering commitment to mastering the dynamics of the hospitality industry and sharing that holistic wisdom with our clients. Together, we execute projects that express an authentic viewpoint that is efficiency-conscious and profit-maximizing.

OUR SERVICES

SERVICES

STRATEGIC SERVICES

 

Operations strategy

Marketing strategy

Brand strategy

Catering strategy

Delivery strategy

Growth strategy

Start-up and roll-out

CONCEPT DEVELOPMENT

& CREATIVE SERVICES

 

Brand & concept development

Business plan development

Menu design & development

Exterior signage design

Branding packages

Marketing collateral & signage

Website design

TURNAROUND SERVICES

 

Labor & food cost analysis

Rebranding of existing concept

Vendor analysis

Staff retraining & recruiting

Product mix - menu analysis

Termination services

Executive chef & mixologist consults

Industry trends

Market analysis

DESIGN & CONSTRUCTION SERVICES

 

Project management and oversight

Building design

Interior and exterior design

Architect selection and oversight

General contractor oversight

Liaison for permits & licenses

OPERATIONS SERVICES

 

POS & back office selection

Staff recruiting & training

Bar & mixology service systems

Cash handling procedures

Delivery & catering operating systems

Manuals, policies, procedures, forms & checklists

Food safety audits & system development

REAL ESTATE SERVICES

 

Site selection

Demographic study

Lease negotiation

Mergers & acquisitions

Landlord representation

Tenant representation

FUNDING & FINANCIAL SERVICES

 

Investor presentations

Fundraising and angel investors

Investor evaluation

Forensic analysis

KITCHEN SERVICES

 

Menu implementation

Food & beverage product development

Delivery & catering menu development

Menu pricing

Food & beverage sourcing and costing

Vendor selection

Kitchen design & layout

Kitchen equipment selection

GROWTH SERVICES

 

Introduction to US marketplace

(for international brands)

Franchising and licensing

GENTILLY

KITCHEN + BAR